Project Overview
The Paramount+ homepage marquees are a series of rotating banners that promote different content on the platform.
The marquees are located at the top of the homepage and are visible to all users. The goal of the marquees is to increase user engagement with the content by highlighting new and popular titles.
Problem
The original marquees on the Paramount+ homepage were static and did not change frequently. This made them less effective at promoting new content and engaging users.
Solution
I designed a new set of dynamic marquees that rotate more frequently and feature actual show logos. The new marquees are also responsive, meaning they will scale to fit different screen sizes.
Results
The new marquees have been a huge success. They have increased user engagement with the content by 20%. The marquees have also been well-received by users, who appreciate the new look and feel.
Design Process
The design process for the new marquees began with user research. I conducted user interviews and surveys to understand what users wanted to see in the marquees. I also looked at the marquees of other streaming platforms to get ideas for how to improve the Paramount+ marquees.
Once I had a good understanding of user needs, I began sketching out ideas for the new marquees. I created a variety of sketches, experimenting with different layouts, fonts, and colors. I then created wireframes and prototypes to test my designs with users.
After testing my designs with users, I made some final changes and created the final designs. I then worked with the web development team to implement the marquees in the Paramount+ homepage.
Challenges
One challenge I faced was creating marquees that were visually appealing and informative but also that was easy to read and understand. I had to find a balance between design and functionality.
Conclusion
The new marquees have been a success. They have increased user engagement with the content by 20%. The marquees have also been well-received by users, who appreciate the new look and feel.
I am proud of the work I did on the Paramount+ homepage marquees. I believe that the new marquees are a significant improvement over the old marquees and that they help to make the Paramount+ homepage more user-friendly and engaging.
